Six steps to defining your target audience

If you’ve ever been that “new” kid in school you’ll know the importance of intensive observation to pick out potential friends immediately. Defining your target audience for social media marketing works much the same way.

Your targets are more than just potential fans. You want them to share the same interests, the same passions, the same desires. You want them to be your friends. So take a seat at your proverbial school-desk and let us run you through some ways to help you make new friends

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